Legacy mobile app conversion tracking with third-party tools

This article guides you through the legacy workflow for Campaign Manager 360. Go to the third-party conversion tracking article for the updated workflow.

Third-party providers can learn more about integrating with Google Marketing Platform.

1. Enable third-party mobile in-app conversion tracking

Third-party mobile in-app conversion tracking needs to be enabled at the advertiser (Floodlight configuration) level. To set it up:

  1. Go to Advertiser > Floodlight > Configuration.
  2. In the Server to server section, enable in-app attribution tracking.
  3. For each third-party service you want to integrate with, click New token to generate a token, then enter a name. You can use the name of the third-party service.
  4. Click Save at the top of the page. Campaign Manager 360 generates values for the new tokens.

2. Create Floodlight activities

Only web iframe or image tags work for mobile app conversion tracking with third-party tools. The Google tag is not intended to work for this purpose.

3. Collect information

To link third-party tracking with Floodlight activities, you need four pieces of information:

  • Third-party token value: This is the value you generated in Part 1 above. Use the token to link the advertiser's Floodlight configuration to the third-party service.

  • Values from the Floodlight tag: To link a Floodlight activity to a tracker in a third-party service, you need three values from the Floodlight tag. Once you've saved the activity, you can view the tag in the Floodlight tag preview section of the page for that activity. Copy the values for the following variables:

    • src=

    • type=

    • cat=

4. Link third-party event tracking with Campaign Manager 360

Each third-party service has its own procedure for linking with Campaign Manager 360 Floodlight activities. Refer to the third-party service's documentation for the steps you need to take. During that process, you will enter the values you collected in Part 3 above.

5. (Optional) Tie third-party click trackers to app install events

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