Active View: Viewable Impressions
Active View
Accredited by the Media Rating Council. Learn more
Active View
The number of impressions on the site that were viewable out of all measurable impressions.
- Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. For large display ads of 242,500 pixels or more, the ad is considered viewable when at least 30% of the ad is visible for at least 1 second.
- Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least 2 consecutive seconds.
- Ads on connected TVs are considered viewable when they are served on a known connected TV device on a top publisher while the video is playing for at least 2 consecutive seconds.
All viewable ads are measurable, because you can't confirm that an ad has met the criteria for viewability unless it can be measured.