Placement compatibility

Shows the rendering environments that a placement is compatible with. Different creatives render in different ways: some need a video player and some work in a few environments but not all. Placement compatibility is determined by the kind of site/app the placement is on and the creatives that are assigned to render there.

Here's a list of compatibilities in Campaign Manager 360:

  • Display: can appear in an app or on a webpage.
  • Display interstitial: can appear full-screen within a mobile app or on a webpage.
  • In-stream: can appear in a video player.

Note: If you’re looking at a report that contains the placement compatibility dimension, it may show old compatibility values of in-page and in-app, even for new placements with display compatibility.

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