Shows the rendering environments that a placement is compatible with. Different creatives render in different ways: some need a video player and some work in a few environments but not all. Placement compatibility is determined by the kind of site/app the placement is on and the creatives that are assigned to render there.
Here's a list of compatibilities in Campaign Manager 360:
- Display: can appear in an app or on a webpage.
- Display interstitial: can appear full-screen within a mobile app or on a webpage.
- In-stream: can appear in a video player.
Note: If you’re looking at a report that contains the placement compatibility dimension, it may show old compatibility values of in-page and in-app, even for new placements with display compatibility.