Apply different attribution models to your customers' paths to conversion
The Attribution Modeling Tool (AMT) enables you to create and compare up to 3 custom models of assigning credit to channels. Custom models let you configure clicks, impressions, and lookback windows, based on your business needs.
This can help you identify display advertisements that may be overvalued or undervalued in your current attribution model, so you can adjust your investments accordingly.
To get a deeper understanding of attribution models, see About attribution modeling. You can also learn more about custom attribution models.