Conversion Events

Conversion Events
Conversion

The number of times that a Floodlight activity was associated with a click or impression. Unlike conversions, Floodlight never counts more than one conversion event at a time, even if the conversion is a sales activity that reports multiple conversions at once.

+ Cross-Environment will also include when Floodlight attributed an impression or click to one device or environment, then recorded a conversion event on a different device or environment.