Verification protects the integrity of online advertising by helping marketers serve ads that:

  • Are tag compliant
  • Display correctly in brand-safe locations
  • Deliver quality, targeted results

Verification features

Ad blocking

Create lists of flagged domains or use classifiers to prevent ads from serving in particular instances. Also receive reporting data about flagged domains and where ads did or did not serve. Learn about ad blocking.

Video Verification

Display data about the size, location, or viewability, of video ads. Learn about video Verification.

Spam Filtering and fraud detection

Proactive filtering in Display & Video 360 and Campaign Manager 360 protects advertising budgets from fraudulent impressions. Learn about spam filtering.

Viewability data

Determine how much time customers actually spend viewing specific ads. Learn about viewability.

Content labels and classifiers

Track where to serve / not serve ads using a movie-like rating system. Track the type of content to serve / not serve ads near using standard classifiers. Learn about content labels or classifiers.

Geographic targeting

View the geographic location of where ads are served and also choose to serve / not serve ads to specific locations. Geographic targeting verification allows you to view how many impressions in your campaign fell outside of your desired geographic targeting range (either by percentage or by total number). Click on a cell to view the data as a pie chart, broken down by geographic location. You can verify geographic targeting data at the country, state/region, or DMA® Region level.


Create custom alerts, reporting, content classifiers, and flagged domain lists. Learn about Verification settings.

Mobile app view

See a breakdown specific to mobile app impressions, with information about content labels, platforms (iOS or Android), and app ratings (in the Google Play Store or Apple App Store).  

Always on

Verification is integrated with Campaign Manager 360 and data refreshes once daily. The time of the most recent update is displayed on the upper-right-hand corner of the page.

Learn about limitations of Verification

Enable Verification

Some Verification features may need to be enabled by contacting your support representative

Two account-level permissions must be enabled in order to access Verification:

  • Custom Classifiers in Verification
  • View Verification

Two user role permissions must also be enabled:

  • Enable Verification enables users to access the Verification tab in the UI.
  • Edit Verification Profiles enables users to edit Verification settings within their account. They can also enable and configure Verification alerts for issues that meet specific criteria.
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