Package/roadblock

Groups of placements that share schedule and pricing information and are associated with the same site.

  • A package can be used for any group of placements. Reports show the sum total of impressions served to all of the placements in the package.

  • A roadblock is typically a group of placements on one webpage. In most cases, a roadblock arrangement is meant to ensure that only one campaign is displayed at any given time on that webpage. The grouping of placements serves as a "roadblock" to prevent ads from other campaigns from being served.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

true
2024 Privacy Readiness guide

Prepare for a world without third-party cookies and unlock the AI
opportunity by adopting a durable measurement setup.
Start Today

Search
Clear search
Close search
Google apps
Main menu