Placement rate

The rate at which the advertiser is charged for a placement, as entered in the placement properties. A placement's cost depends on the rate and the cost structure. You must book at least one unit per placement and include a cost structure in order to report on its placement rate.

For placements with a flat rate cost structure, the placement rate is the sum of costs for all flights. For CPM/vCPM - Active View/CPC/CPA cost structures, the placement rate is calculated as follows:

Placement rate = Sum of costs for all flights / (Sum of units for all flights / 1000)

Placement cost data in reports is for informational purposes only, and might not reflect the actual cost of the placement as specified in contractual agreements.
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