Total Revenue

Total Revenue
Conversion

The total amount of revenue attributed to all conversions in the reporting period, including both click-through and view-through conversions. Revenue is calculated for Floodlight sales activities. In the standard report, revenue for each Individual floodlight conversion is capped at one million (of the conversion's currency). This may cause discrepancies with other reports.

+ Cross-Environment will also include when Floodlight attributed an impression or click to one device or environment, then recorded conversion revenue on a different device or environment.

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