Recalculated attribution type

If you override the lookback window in a report or change the maximum gap between interactions, the attributed interaction and therefore the interaction type may change as well. This is a separate field from the regular “Floodlight attribution type,” so make sure to include that dimension in your report as well if you want to see the results of your changes.

The attribution type may be either click-through, view-through, or unattributed.

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