Clicks

Clicks
General

The number of times that users clicked on a creative during the specified date range. A click is recorded even if the user does not actually reach the landing page. For example, if a user clicks on an ad, then closes the browser before the landing page loads, a click is still recorded.

For YouTube ads, this is the number of clicks on a call to action that leads to a destination URL. These are clicks that lead outside of the video.

For YouTube ads on a connected TV, this is the number of clicks on  Send to phone on the TV screen.


Accredited by the Media Rating Council.  Learn more

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

true
2024 Privacy Readiness guide

Prepare for a world without third-party cookies and unlock the AI
opportunity by adopting a durable measurement setup.
Start Today

Search
Clear search
Close search
Google apps
Main menu
16170434932060310796
true
Search Help Center
true
true
true
true
true
69192