The Top Conversion Paths report shows the conversion paths that your customers took on their way to purchase, as opposed to the contribution of each individual channel. You can view all of the unique conversion paths (sequences of channel interactions) that led to conversions, as well as the number of conversions from each path, and the value of those conversions. This allows you to see how channels interact along your conversion paths.
As you look through the list of paths, you may find repeated patterns that give you insights into how to most effectively cross market across channels.
Conversions and conversion revenue data appear in top conversion path reports by default. To view click-through and view-through data, you’ll need to apply conversion segments to your report.