Custom segments and channel groupings

Create and use channel groupings

By default, the channel labels that you see in Attribution Modeling Tool are defined as part of the Basic Channel Grouping. If you have specific analysis requirements, you may wish to create your own channel grouping(s), each with its own set of labels. However, the Basic Channel Grouping labels are sufficient for many analysts' needs.

View the default label definitions (Basic Channel Grouping)

To see how default labels (such as "Social Network") are defined:

  1. In the Attribution Modeling Tool, click Channel Groupings as the Viewing option and select Copy Basic Channel Grouping template.

  2. To see how a label is defined, click the Edit link that appears when mousing over the label.

  3. When you have finished reviewing label definitions, click the Cancel link at the bottom of the channel grouping.

How channel groupings work

A channel grouping is a set of labels, each label applied to a channel or group of channels that you want to see in your reports. For example, the Basic Channel Grouping is a pre-defined channel grouping.

You specify which channels belong to which labels when you define the channel grouping. Here are some examples of channel groupings that you might define:

  • Brand Search vs Non-Brand: A "brand search" label and a "non-brand search" label
  • Search/Affiliate/Display: A "Search" label, an "Affiliate" label, and a "Display Ad" label
  • Premium/Remnant: A "Premium Display" label for premium/takeover creatives, and a "Remnant Display for all others

The rules are interpreted in the order in which they are defined and each channel grouping must contain at least one label. Any channels that aren't included in the first rule (i.e. the first label) fall through to the second rule, if there is one. Channels that aren't included in the second rule (i.e. the second label) fall through to the third rule, if there is one. Any channels that remain after applying all the rules will be included in the fallback label "other".

Apply a channel grouping to a report

The Attribution Modeling Tool reports all use the Basic Channel Grouping by default. In each of these reports except the Overview you can apply any other channel grouping that you have created.

To apply a grouping, click Channel Groupings as the Viewing option, then select the channel grouping you want to apply.

Channel groupings do not alter your data; they simply allow you to label and aggregate channels while you are looking at a report.

Create a channel grouping

To create your own channel grouping, you can copy the Basic Channel Grouping and use it as a template to get started. Or, you can create a new channel grouping from scratch. You may create up to 25 channel groupings.

To create a new channel grouping:

  1. In the Attribution Modeling Tool, click Channel Groupings as the Viewing option and select Manage Channel Groupings.

  2. Click Create New Channel Grouping.

  3. Provide a name for the channel grouping.

  4. Add a rule for each label you want to appear in your reports. For example, to group all real-time bidding display traffic and label it as "DSP," create a rule with the following condition:

    [Include] [Site (DCM)] [Containing] Invite Media

  5. When you have finished adding rules, click Save Channel Grouping.

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