The Floodlight conversions tab

Floodlight conversions are created and managed on the Floodlight conversions tab. To access the Floodlight conversions tab:

1. Navigate to an advertiser in Campaign Manager 360.
2. In the left menu, select Floodlight, then Conversions.

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Columns in the conversions tab

Alerts

The “Alerts” column lets you know if Campaign Manager 360 has detected one or more issues with a Floodlight tag implementation that could result in incorrect conversion reporting. Hover over the alert icon next to the name of each conversion to see a summary of the alerts, and click View details to see a detailed description. Learn how to Troubleshoot Floodlight tags and use implementation alerts.

Conversion name

You can modify the name for the conversion as it is used in Campaign Manager 360.

Status

The "Status" column indicates whether the conversion is currently active or has been disabled and archived. You can change the status by going to the Floodlight conversions tab and clicking the status dropdown.

• Active: Indicates the Floodlight conversion is active and is collecting and serving data.
• Disabled & archived: Indicates you have chosen to stop the Floodlight conversion from collecting and serving data. Both the Floodlight conversion and its alerts will be hidden by default. Remember to remove the Floodlight tags from the advertiser's website.

  Note that dynamic tags will still fire.

  Selecting Disabled & archived prevents Floodlight from:

  • Counting conversions and including the data in reports that show aggregate conversions
  • Creating remarketing lists

Impressions yesterday

The number of times yesterday (midnight to midnight, Eastern Time) that users accessed a webpage that included this conversion's Floodlight tag. If you see zero impressions in this column, something may be wrong with your implementation. Learn how to check if your tags are firing properly.

Average impressions last 7 days

The average number of impressions recorded each day over the last seven days. If you see zero impressions in this column, something may be wrong with your implementation. Learn how to check if your tags are firing properly.

Category

The “Category” column shows the categories you’ve applied to your Floodlight conversions. Categories allow you to group your Floodlight conversions by the type of action they measure.

Conversion tag string

An identifier for your Floodlight conversion, which appears as a parameter in your tags.

Group name

The name of the conversion group that the conversion belongs to. Conversion groups are used to organize Floodlight conversions. In Report Builder, you can view data for each conversion individually, aggregate data for all conversions within a group, or aggregate data for several conversion groups at a time.

Group tag string

An identifier for the Floodlight conversion group associated with this conversion, which appears as a parameter in your tags.

Count

Specify how conversions will be counted for this Floodlight conversion. Learn more about counting methods

Tag format

The format for the Floodlight tag associated with the conversion. The options are the Google tag, iframe tag, and image tag. Learn more about tag formats

Expected URL

The URL of the webpage where the tag is expected to be placed. This URL is used for informational purposes in Campaign Manager 360.

Actively used in DV360

The “Actively used in DV360” column lets you know if the Floodlight conversion is used in an active line item in a linked Display & Video 360 account.

Actively used in SA360

The “Actively used in SA360” column lets you know if the Floodlight conversion is used in an active ad group in Search Ads 360.