Instant Reporting aims to provide you with almost instant reporting data within Campaign Manager 360 as you format your report. Sometimes, however, it's not possible to provide the data in a sufficient way within Campaign Manager 360 and you’re directed to save and download the report. This can be for a number of reasons such as the time it takes to generate the report is too long, the size of the report is too large, or the report is too complex to display within Campaign Manager 360.
Some metrics and dimensions are labeled as “Download only” that only allows the report to be downloaded in order to view the data. Click the Download button to view the report of these metrics and dimensions offline.
Types of reports that require download
Pivoted reports
Any report that contains pivoted Metrics will require download as the pivoted report can not be displayed in Campaign Manager 360 due to the complexity of the report. Learn more about Pivot data in your reports.
Custom variable related reports
Reports that include metrics related to custom variables such as Custom floodlight variables or Rich media custom variables will require the report to be downloaded due to the time it takes to generate the report. Rather than have you wait within Campaign Manager 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.
Unattributed conversions
Reports that include Unattributed conversion metrics will need to be downloaded due to the time it takes to generate the data. Rather than have you wait within Campaign Manager 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.
The following metrics relating to unattributed conversion will lead to the report needing to be saved and downloaded:
- Total Revenue + Unattributed
- Total Conversions + Unattributed
- Transaction Count + Unattributed
- Transaction Count
Paid Search related reports
Reports that include some Paid Search dimensions will need to be downloaded due to the time it takes to generate the data. Rather than have you wait within Campaign Manager 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.
The following dimensions relating to Paid Search will lead to the report needing to be saved and downloaded:
- Paid Search Bid Strategy
- Paid Search Bid Strategy ID
- Paid Search Keyword
- Paid Search Keyword ID
- Paid Search Labels
- Paid Search Landing Page URL
- Paid Search Legacy Keyword ID
- Paid Search Match Type
Conversion and Floodlight related reports
Reports that include some Conversion or conversion Path dimensions will need to be downloaded due to the time it takes to generate the data. Rather than have you wait within Campaign Manager 360 for the data to populate, you may save and download the report, which you can collect at a later time from the report list view.
The following dimensions relating to Conversion or Conversion Path will lead to the report needing to be saved and downloaded:
- Activity Date/Time
- Channel Mix
- Click Count
- Click-through transaction count
- Conversions URL
- Days Since Attributed Interaction
- Days Since First Interaction
- Floodlight Attribution Type
- Hours Since Attributed Interaction
- Hours Since First Interaction
- Impression Count
- Interaction Channel
- Interaction Count: Click Tracker
- Interaction Count: Mobile Static Image
- Interaction Count: Mobile Video
- Interaction Count: Natural Search
- Interaction Count: Static Image
- Interaction Count: Video
- Interaction Request URL
- Interaction Type
- Path Length
- View-through transaction count
Other dimensions which require download
Reports that include the following dimensions will need to be downloaded:
- Keyword
- Natural Search Engine URL
Using the regex filter for reports
You have the option of adding free text filters or regex filters to filter data in your reports instead of selecting existing filters.
With regex filters, you have the option of filtering out results using the “OR” and “AND” operators.
Display & Video 360
- Budget Segment Name
- Domain
- Keyword
- Subdomain
Campaign Manager 360
- Domain
- Subdomain
- Natural Search Engine Country
- Natural Search Engine Property
- Natural Search Landing Page Query String
- Natural Search Landing Page
- Natural Search Processed Landing Page Query String
- Natural Search Processed Landing Page
- Natural Search Query
- Paid Search Ad Group
- Paid Search Ad
- Paid Search Advertiser
- Paid Search Agency
- Paid Search Bid Strategy
- Paid Search Campaign
- Paid Search Engine Account
- Paid Search Keyword
- Paid Search Landing Page URL
Filtering using an OR operator
When the same free text filters are added to the report multiple times, it uses an OR operator.
For example, if you add a filter to see how your campaign is doing on websites with domain names containing “shoes” and another filter for websites with domain names containing “bags”, the filtered results will generate data for websites with domain names containing either “bags” or “shoes”.
To use regex filters using an OR operator, follow these steps:
- Navigate to Instant & offline within the Reports menu.
- Click New Instant Report or edit an existing report.
- In the report builder, click the filter icon
.
- Choose a dimension to filter by.
- In the dropdown, select any of the options available for type of matching.
- Enter the filter value.
Filtering using an AND operator
If you need to retrieve results based on multiple filtering conditions on the same filter using the AND operator, you can use the “regex match” option by following the steps below:
- Navigate to Instant & offline within the Reports menu.
- Click New Instant Report or edit an existing report.
- In the report builder, click the filter icon
- Choose a dimension to filter by.
- In the dropdown, select regex matches as the type of matching.
- Enter a regex matching expression as the filter value. Read the example below on how to get the regex matching expression.
Example
If you’re looking for filtered data to examine how the keywords “checkout” and “sale” are performing, you can use the following regex matching expression: (checkout.*sale|sale.*checkout)
To generate similar regex matching expressions, you can use AI tools and enter prompts like “give me a regex to filter strings that <the filtering condition> without using look aheads”.