Cross-media reach reporting is a template that delivers cross-media insights for digital and TV, and the intersection between the two.
Cross-media reach reporting measures incremental and deduplicated reach, driven by historical campaigns in a single view using trusted third-party TV data and accurate digital data (including CTV). Reports in Cross-media reach reporting help you view, organize, and analyze your Cross-Media Reach data.
Cross-media reach available metrics
- Unique Reach: Exclusive Cross Media Impression Reach (Co-viewed)
- Unique Reach: Duplicate Cross Media Impression Reach (Co-viewed)
- Unique Reach: TV Campaign Reach
- Unique Reach: TV Campaign Exclusive Cross Media Reach
- Unique Reach: Impression Reach (Co-viewed)
Cross-media reach available dimensions
- Campaign
- TV Campaign
- Site
Create a cross-media reach report
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In Report Builder, navigate to the Instant Reporting tab.
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Open the Cross-media reach template.
You can also manually create a cross-media reach report by selecting the “TV Campaign” dimension in your report. - Select a linear TV campaign.
- Click the Filters field and enter your Comscore linear TV campaign name.
- Select your desired TV campaign name using the suggestion dropdown.
- Select the specific TV campaign.
- Select the TV campaign start date and duration.
- Select a Campaign Manager 360 campaign.
(Optional) By selecting the “Site” dimension, the same analysis can be done by breaking out CM360 Sites as a proxy for individual digital publishers.