Cross-media reach between linear TV and digital

Cross-media reach reporting is a template that delivers cross-media insights for digital and TV, and the intersection between the two.

Cross-media reach reporting measures incremental and deduplicated reach, driven by historical campaigns in a single view using trusted third-party TV data and accurate digital data (including CTV). Reports in Cross-media reach reporting help you view, organize, and analyze your Cross-Media Reach data.

Cross-media reach available metrics

• Impressions (Co-Viewed)
• Unique Reach: Added Cross Media Impression Reach (Co-Viewed)
• Unique Reach: Average Impression Frequency (Co-Viewed)
• Unique Reach: Average Overall Cross Media Impression Frequency (Co-Viewed)
• Unique Reach: Average TV Campaign Impression Frequency
• Unique Reach: Exclusive Cross Media Impression Reach (Co-Viewed)
• Unique Reach: Duplicate Cross Media Impression Reach (Co-Viewed)
• Unique Reach: Overall Cross Media Impression Reach (Co-Viewed)
• Unique Reach: TV Campaign Impressions
• Unique Reach: TV Campaign Reach
• Unique Reach: TV Campaign Exclusive Cross Media Reach
• Unique Reach: Impression Reach (Co-Viewed)

The following metrics are supported with frequencies:

• Unique Reach: Added Cross Media Impression Reach (Co-Viewed)
• Unique Reach: Impression Reach (Co-Viewed)
• Unique Reach: Overall Cross Media Impression Reach (Co-Viewed)
• Unique Reach: TV Campaign Reach

Note: Metrics not supported with frequencies will show a dash ( - ) for frequencies other than 1+.

Cross-media reach available dimensions

• Advertiser
• Country
• Campaign
• Frequency
• TV Campaign
• Site

Cross-media reach available filters

• Advertiser
• Campaign
• Frequency
• Placement
• Platform Type
• Site

Create a cross-media reach report

1. In Report Builder, navigate to the Instant Reporting tab.

2. Open the Cross-media reach template.

   You can also manually create a cross-media reach report by selecting the “TV Campaign” dimension in your report.
3. Select a linear TV campaign.
   1. Click the Filters field and enter your Comscore linear TV campaign name.
   2. Select your desired TV campaign name using the suggestion dropdown.
   3. Select the specific TV campaign.
   4. Select the TV campaign start date and duration.
4. Select a Campaign Manager 360 campaign.

To successfully run this report, filter only one linear TV campaign and up to 10 Campaign Manager 360 campaigns.

(Optional) By selecting the “Site” dimension, the same analysis can be done by breaking out CM360 Sites as a proxy for individual digital publishers.