Unique Reach: Impression Reach (Co-viewed) (pivoted)
Unique Reach
The estimated number of unique users (across devices) who saw an ad during the reporting period. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices. The impression estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
This metric is rearranged by the frequency buckets: 1+, 2+, 3+, 4+, 5+, 6+, 7+, 10+.
Unique Reach
The estimated number of unique users (across devices) who saw an ad during the reporting period. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices. The impression estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
This metric is rearranged by the frequency buckets: 1+, 2+, 3+, 4+, 5+, 6+, 7+, 10+.