Industry Benchmark: Video completion rate (last 7 days)

The percentage of video impressions for which an ad clip played to completion, calculated as:

(Video completions / Video plays) × 100%

This value uses benchmark data from the last 7 days.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

2024 Privacy Readiness guide

Prepare for a world without third-party cookies and unlock the AI
opportunity by adopting a durable measurement setup.
Start Today

Clear search
Close search
Google apps
Main menu