About co-viewing

Co-viewing refers to the act of multiple people watching ads on a connected TV (CTV) device together. When multiple people view together, this could lead to more impressions and reach for your video ad. 

Co-viewing metrics are currently available for YouTube video ads on connected TV.

Panels show that multiple people are watching YouTube together on TV screens, a consumer behavior characteristic of linear television viewership as well. Google measures co-viewing on YouTube CTV using real-time and census-level surveys served in over 100 countries and 70 languages worldwide. Statistical methods are used to eliminate response bias and make sure the results accurately represent YouTube’s viewers. Google uses this information within a dynamic reach model to measure and predict co-viewing based on different factors such as the day-of-week, time-of-day, country, and user demographics. 

With co-viewing metrics, you can gain additional insight into your audience, allowing you to measure and plan for additional impressions and reach through CTVs. This means more accurate reach forecasts and campaign reports that enable an apples to apples comparison between YouTube and the rest of your linear and connected TV buy, ultimately driving better investment decisions.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

true
2024 Privacy Readiness guide

Prepare for a world without third-party cookies and unlock the AI
opportunity by adopting a durable measurement setup.
Start Today

Search
Clear search
Close search
Google apps
Main menu
15942092496029804597
true
Search Help Center
true
true
true