Unique Reach: Incremental Viewable Impression Reach

Unique Reach: Incremental Viewable Impression Reach
Reach

For each time increment within a report — hour, day, week, month, or year — the estimated number of additional new users who were served a viewable ad, and who weren't served a viewable ad during any previous increment. The total for all increments is the viewable impression reach for the full reporting period.

For example, if your report is broken down by hour, incremental viewable impression reach will show how many unique users were served a viewable ad during Hour 1, how many additional users were served a viewable ad during Hour 2, and so on. Users are only counted once and attributed to a particular hour.