Mobile app conversion tracking with third-party tools

Link your apps with third-party app attribution tools to track conversions in mobile apps, such as installs and in-app actions. You can view reports about your conversions from your third-party service, or directly from Campaign Manager 360 and Display & Video 360.

This article will guide you on configuring  an App Attribution Partner, such as Adjust, Appsflyer, Branch, Kochava, or Singular. View the legacy third-party conversion tracking article for other services in Campaign Manager 360.

Add an app attribution partner link

Instructions for Campaign Manager 360

From Advertiser > Floodlight > Configuration > App Attribution, you can view existing links or add a new link.

Create a new link:

1. Click Link app analytics developer.

2. Click the All dropdown to select the platform type and search for the app.

3. Click the Select partner dropdown to select the app analytics partner. 

4. Click Save. 

Reuse an existing link:

1. Click Reuse app analytics developer link.

2. Under the “Link ID” header, enter an existing link ID.

3. Click Save.

Instructions for Display & Video 360 

If you set up your links in Campaign Manager 360, you don't need to complete this section. 

From Advertiser > Resources > Floodlight Group > Basic Details, click edit   next to App attribution to view existing links or add a new link.

Create a new link:

1. Click Add app attribution partner link.

2. Select the Create new link option.

3. Click the All platforms dropdown to select the platform type and search for the app.

4. Click the Select tracking SDK dropdown to select the app analytics partner.

5. Click Add.

6. On the App attribution page, click Done.

7. On the Floodlight Group page, click Save. 

Reuse an existing link:

1. Click Add app attribution partner link.

2. Select the Reuse existing link option.

3. Enter an existing link ID.

4. Click Add.

5. On the App attribution page, click Done.

6. On the Floodlight Group page, click Save.

Floodlight activities

The following Floodlight activities will be automatically generated with each app attribution link:

• add_to_cart

• ecommerce_purchase

• first_open

• in_app_purchase

• session_start

• view_item

• view_item_list

• view_search_results

• Custom 

Adjust, Appsflyer, Branch, and Kochava support up to 10 custom Floodlight activities currently. Refer to your App Attribution Partner’s documentation to configure custom events using custom Floodlight variables. Learn more about custom Floodlight variables

Link to a third-party service

You can use link IDs to link third-party services with Floodlight activities. Refer to your App Attribution Partner’s documentation to complete this process.

Limitations

• In Display & Video 360, you can’t immediately use new Floodlight activities for remarketing list creation and assignment to Line Items. This delay can take up to a day.

• To add an app attribution link, the app must be hosted in Google Play or Apple iTunes.

• If you have enabled enhanced attribution, we will use click IDs from conversions for attribution.