Introducing Campaign Manager 360

Summary

Campaign Manager has become Campaign Manager 360. This rebranding reflects our increased investment in the product and its place among other Google Marketing Platform products.

Your account started displaying the new name as of November 2, 2020.

We've announced that Campaign Manager is becoming Campaign Manager 360. This name reflects our renewed focus on providing a standalone ad server and measurement tool, independent of a media buying tool, and our overall continued investment in Campaign Manager 360. As part of Google Marketing Platform, Campaign Manager 360 includes integrations with other Google products that help you plan, buy, measure, and optimize digital media and customer experiences in one place.

About Campaign Manager 360

Campaign Manager 360 is an ad management and measurement system for advertisers and agencies. It offers a centralized tool for managing your digital campaigns across websites and mobile. Campaign Manager 360 includes a robust set of features for:

  • Ad trafficking. Upload your creatives, set targeting criteria, and run ad campaigns.
  • Reporting. Measure performance goals for your campaigns and ad placements.
  • Verification. Check that your ads are serving correctly and delivering quality results.

Changes to Campaign Manager as it becomes Campaign Manager 360

The URL you use to access your account is now campaignmanager.google.com, and the help center is at support.google.com/campaignmanager. This happened automatically, and all existing links for Campaign Manager and the Campaign Manager Help Center will redirect to the new URLs.

Your account started displaying the new name and a refreshed interface as of November 2, 2020.

There are no changes to product functionality or infrastructure at this time beyond the refreshed interface, though you will see improvements over time due to our renewed investment in Campaign Manager 360. Your ad trafficking, reporting, and verification will continue uninterrupted. This includes placement tags, Floodlight activities, reporting dimensions and metrics, and Data Transfer.

The DCM/DFA Reporting and Trafficking API has become the Campaign Manager 360 API, with no changes beyond the name.

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