Knowledge panel not being displayed for my company name?

you get  the  same  if googling  for  ias medical London

 

Its  btw  great coincidence that you get  for  iasmedical  the KP of the   London  location  as this result came  due to the website of the london listing being  www.iasmedical.com and the  two darlington  listings have the same  website

 

Maybe  you are looking  for  a  brand KP for your company like this here for  British  Airways ?

 

Thanks for the reply!

So the issue I am having is that a lot of users are searching for "ias medical" and the KP doesn't display, and I am trying to work out why this could be?

Once I have figured this out, I will then be doing work to optimise this so it is something similar to the British Airways KP.

They  are mainly based on  sources like  Wikipedia  or  other  third party websites.

Believe you should  read  this two  links:

It  would  be  perhaps also helpful  to ask  the Community forum - Google Search Help about this  type of  Knowledge panel  and how  to trigger  it.

Thanks again for your reply!

Ah okay, thanks for this. In terms of the GMB KP, is there a reason why the KP is displaying for some business name search terms, and not for others?

Thanks in advance.

There are several factors that influence on this. Competitors is one, the amount of reviews, etc.

Google doesn't assure that you are going to be shown in the KP, but in my experience with work on the listings (and external things as well like the web), when you start getting more reviews, time and patience it might start to appear.

Can anybody tell me why?

almost ever  is it  necessary  to add  a  geo  term  to the  GMB name  in order  to get the KP.

This is as  GMB works  -  and is  intended.

@Michael  Wirth

I  dont  get you  -  neither  for  Midco Sales  banana  

nor  for    Midco Sales  breadpan  or    Midco Sales   airplain

But I get you  for  Midco Sales  AZ