Why is google so bad?

Question

I am struggling to understand why Google has made the business verification process so challenging for us. Despite operating multiple locations, we are still unable to verify our business, with only one of our five locations currently verified. I have been attempting to verify our Deerfield location since August, yet the process remains unresolved. The lengthy appeals process and the difficulty in receiving support from a team that lacks the necessary expertise to address these issues has been extremely frustrating. I would appreciate any assistance in expediting the resolution of this matter.

Geoff Schalow · Accepted Answer

Hello my carpenter friend. I used to be in commercial construction for years. Also in MI.
I would like to address two things. 
First, assistance with your current situation. Do you have more details you can share, including a Case ID#? Knowing more specifics could help us point you in the right direction. Until then, here are a couple things to consider.
How far away are your locations from each other? If they are too close or in the same building (related businesses), you may experience some difficulty with that.
Have you built out directories for each location or do most of your citations point to one location? You may benefit from setting up social media accounts or directories for each location. 
It sounds to me like Google is combining your locations into the one profile that has been verified. 
Secondly, I want to address your post title. The Google Business Profile (GBP) is an amazing resource developed by Google to help small businesses like ours. They are not bad, just difficult at times. The answer to why is that unscrupulous people will take over or manipulate your profile if given the chance. The reason it is difficult is to help prevent fraud and disinformation, with the well-being of the business owner and their clients in mind. 
It is frustrating. I struggled with mine for months due to mistakes others made that affected my business. I get it. Hang in there GNG. The GBP Community  will help you get through this.

GNG Complete Carpentry · Accepted Answer

Hey there and thank you both for taking the time to help with this matter. I have been attempting to work this case for so long and am glad to say this has been RESOLVED. There was a company currently listed in the address that belonged to the previous company there. However, that was permanently closed and we were able to re apply the verification steps to our new location. Everything is up and running. Currently working on updating our fresh google listing!
Again, Thank you all