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We’ve recently expanded our approach to how we capture your insights data. Some businesses may see a change in insights metrics because our extended approach more accurately reflects how consumers query for your business. We expect chain users to notice the effect more than small businesses.
We won’t backfill historical data because the values for historical data will remain calculated by the old pipeline.
More details about insights can be found in the Google My Business Help Center: https://support.google.com/business/answer/7689763
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