Important: Performance data is only available for Business Profiles that have been verified. Learn how to verify your business on Google.
If you’re a Business Profile owner or manager, you can check the number of views, clicks, and other customer interactions with your profile on Search and Maps. You can use this performance info to track how popular your business is with customers.
You can set a date range to track your Business Profile performance over a period of time to find out how people interact with your business on Google.
Check your Business Profile performance on Google Search
Important: To check your Business Profile performance, you must be signed in to the Google Account associated with your profile.
- Go to your Business Profile.
- Select Performance.
- At the top, select a time period for your report.
- Select Apply.
Check your Business Profile performance on the Google Maps app
Important: To check your Business Profile performance, you must be signed in to the Google Account associated with your profile.
- On your mobile device, open the Google Maps app
.
- At the bottom right, tap Business.
- Next to “Performance”, tap See more.
- At the top, select a time period for your report.
- Tap Apply.
Access Performance data in bulk
To compare the performance of different business locations, you can download performance data for multiple profiles at once in a spreadsheet.
- On your computer, sign in to Business Profile Manager.
- Select the profiles you want to download performance data for.
- At the top right, select Actions
Insights.
- Select the timeframe for your performance data.
- At the bottom right, select Download Report.
- After your report finishes downloading in a new tab, you can close it.
Insights.If you haven’t enabled your profile for downloading, you might see “***” in the columns of your performance spreadsheet. Learn more about your Business Profile status for bulk uploads.
Understand available performance metrics
In the business performance report, you can monitor specific profile interactions. In this section, you can learn more details about each metric.
Tip: Only metrics that apply to your business will appear so not all metrics will be available to you.
- Interactions: A summary of all your total interactions.
- Searches: The search terms people used to find your business.
- The Searches metric is updated at the beginning of each month. It might take up to 5 days to show up.
- Search queries show up whenever your Business Profile appears for a certain search. You can’t directly manage these queries. Learn how to improve your ranking.
- Views: How many people viewed your Business Profile:
- This number of views might be lower than the number of views you find on your Business Profile and email notifications. This might be due to several reasons:
- The metric counts the number of unique visitors who viewed your profile.
- A user can be counted a limited number of times if they visit your Business Profile on multiple devices, such as desktop or mobile, and platforms, such as Maps or Search.
- A person can only be counted once a day. We don’t count multiple visits on the same day.
- This metric only counts the views of your Business Profile and not the overall views of your business on Google.
- This number of views might be lower than the number of views you find on your Business Profile and email notifications. This might be due to several reasons:
- Direction requests: How many people asked for directions to your business.
- To better represent this metric, we changed how we count unique directions requests to account for things such as:
- Multi-tapping
- Direction request cancellation
- Spam
- To better represent this metric, we changed how we count unique directions requests to account for things such as:
- Calls: The number of times a customer clicked on the call button on your Business Profile. Add your phone number to track this metric.
- Website clicks: The number of times people clicked on the website link on your Business Profile.
- Messages: The number of different conversations through messages.
- Bookings: The number of bookings people completed. To get data for this metric, your bookings must be managed through a booking provider. Learn how to set up bookings through a provider.
- Booking clicks: The number of times people clicked on your hotel's booking link. Users who click on your link are sent to your landing page to book directly with you. This metric only applies for hotels. Learn more about hotel booking links.
- Products: The number of times customers viewed products over a period of time. These views only count products sold at your Business Profile's location, not those sold online.
- Menus: The number of times people clicked on the menu content per user per day. It includes menu photos, menu URLs, and structured menu data on your Business Profile.
Hotel price comparison performance
To compare your hotel prices with the prices of other hotels users viewed, you can check the performance page.
The overview comparison shows the average of the cheapest rate across providers for the next 30 days. To see how the cheapest rate for your hotel compares with the cheapest rate of other hotels everyday, check the comparison details.
To update your hotel rates on Google, you can change how you share them. Learn more about sharing your rates with Google as a hotel owner.
