Check your Business Profile performance

Tip: We plan to update the metrics we share to provide the most useful data from Business Profiles. Learn more about Changes to Insights data.

You can track the performance of your Business Profile over a given time period. Set a date range and get insights on how people interact with your business on Google.

Track your Business Profile performance

  1. Make sure you're logged in with the account you used to sign up for Google My Business.
  2. To find your Business Profile, search on Google for your exact business name.
  3. If needed, select View profile to manage your Business Profile.
  4. Select Promote and then Performance.
  5. At the top of the page, select a date range for your report and click Apply.

Available performance metrics

In the business performance report, you can monitor specific profile interactions such as:

  • Searches: The queries people used to find your business. The Searches metric is updated at the beginning of each month. Updates may take 5 days to show up.
    • Search queries display whenever your Business Profile shows up for a particular query. You cannot directly manage queries. Learn how to improve ranking.
  • Users who viewed your profile: Number of unique visitors to your profile. A user can be counted a limited number of times if they visit your Business Profile on multiple devices and platforms such as desktop or mobile and Google Maps or Google Search. Per breakdown device and platform, a user can only be counted once a day. Multiple daily visits aren't counted.
    • Since this metric represents the number of unique users, it may be lower than the number of views you find on Google My Business and in email notifications.
    • Since the metric focuses on views of the Business Profile, as opposed to overall views of the Business on Google, it may also be lower than the number of views you find on Google My Business and in email notifications.
  • Calls: Number of clicks on the call button on your Business Profile. Provide your phone number to start tracking this metric.
  • Messages: Number of unique conversations through messages.
  • Total interactions: A summary of all your total interactions.

The performance page does not include the number of views a Business Profile receives.

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