Healthcare providers like doctors, therapists, and other medical practitioners can use Business Profile to claim and manage info for their practices. Business Profile offers the option to add details about services like telemedicine and personalize your profile on Google Search and Maps.
From a verified Business Profile account, owners and administrators of practices can engage with and update current patients, and attract potential new patients.
Choose the info patients find in your Business Profile
- Manage information like business hours and phone numbers.
- Add links to book online appointments and virtual care.
- Add health services offered, like house calls, diagnostics, and procedures.
- Engage with patients.
- Post high-quality photos to show patients what to expect before they arrive. You can add educational pictures and diagrams to help them learn more about what types of health services you provide.
- Control access to your Business Profiles with location groups.
How patients find your info
When patients search for a healthcare provider on Google, your Business Profile may appear in their search results. Factors like search relevance, distance, and your practice’s prominence determine whether your information appears in a search.
The information your Business Profile displays for your practice may include:
- Website
- Directions
- Phone number
- Customer reviews
- Photos
- Short summary of your business
A verified Business Profile account helps control the number of duplicate profiles that display for your business. Although most duplicates will be resolved in the bulk verification process, you can also flag business profiles for removal.
Manage your Business Profile
Verify your business and take ownership of account access- Claim a Business Profile that’s already on Google Maps: If someone else owns your business or you want to transfer ownership of your Business Profile, request a transfer. You can also add new members to manage your profile. This might be other healthcare providers in a group, practice administrators, medical receptionists, or medical office managers.
- Create profiles for practices with future open dates: Businesses set to open within 90 days can create and verify profiles. Learn how to add a business before it opens.
- Verify locations in bulk: Healthcare providers and medical groups with more than 10 locations can instantly update and verify all of their profiles with a single spreadsheet upload.
- Rebrand your business: If the name of your business has changed, you can change your profile info. Learn more about whether your business is eligible to rebrand. If your business has significantly changed its identity, mark your existing locations as closed and create new locations.
- Resolve ownership conflicts: To claim or verify any Service Area Business (SAB) profiles that appear as “Access needed” in your account, contact support.
Practices can add an “Online care” attribute. This attribute lets patients easily find your Business Profile on Google when they search for care options.
You can add links for virtual care and appointments to direct patients to those pages on your website or your practice’s profile on a 3P virtual care site.
We use many different sources to collect information about what a business offers. If you find the links or attributes for your practice are incorrect, learn how to edit them.
Important: Insurance information is available for select merchants in the US only.
On your Business Profile on Google Search, below your business’s hours, a “Check insurance info” link might display. The link opens an “Insurance information” page that lists the health insurance networks for your business.
Check insurance info automatically shows up when any of the following supply insurance information:
- You or your business
- Organizations that manage your Business Profile
- Third parties
- Public data sources
Review, add, or remove insurance information
Important: If you haven’t already, add or claim your business, and then verify your business. Once this process is complete, your business is eligible to show up on Search, Maps, and other Google services.
- Go to your Business Profile. Learn how to find your profile.
- To edit your insurance information:
- With Google Search, select Insurance.
- With Google Maps, select Edit profile
Insurance.
- To remove or add insurance information:
- To remove insurance:
- Select one or more insurance networks and coverage plans to remove from the list that shows up.
- Then, select Remove selected or Preview.
- To add insurance:
- Select Add insurance.
- Select the insurance networks you want to add. If you can’t find an insurance carrier, then enter it in the search bar.
- Select Preview.
- To remove insurance:
- From the confirmation screen, select Save.
Insurance.Keep in mind:
- You can only select from insurers that are already submitted to Google by the insurance companies themselves or insurance information suppliers. You cannot add other insurers.
- In most cases, edits to your Business Profile are published within 3 days. Edits may be reviewed for quality.
- Insurance information can change quickly. Google may review or remove edits after a period of time if we have more recent information from insurers and third parties.
Update information with insurers
To make sure your information is updated and accurate, you may want to connect directly with health insurers or public healthcare provider databases.
Remove the check insurance link
If you remove all the insurance networks from your Business Profile, “Check insurance info” no longer shows up.
Tip: The “Check insurance info” link may be added to your profile again if your insurance information is updated or added by:
- Health insurers
- Aggregated data providers
- Organizations that manage your Business Profile
- Authorized Business Profile users for your business
The sources for insurance providers include, but aren't limited to, the following:
- California Department of Health Care Services (DHCS)
- New York State Department of Health (NYSDOH)
- Centers for Medicare & Medicaid Services (CMS)
Important: The insurance provider lists are subject to change.
Practices can list their services on their Business Profile on Google. The services editor is available if you don't already have a services list provided by a third party.
You may find an option to add the services you offer, along with their descriptions and prices. To keep your services list organized, group services into sections.
When patients find your profile on Google, they'll find your services listed under "Services."
You can choose what to offer from suggested types of services. If the type of service isn't listed, you can add your own custom services, like “conditions treated,” “house calls,” or “nutrition counseling.”
To increase awareness of your practice and help your patients stay updated and engaged:
- Create posts: Help keep your patients up-to-date about major health events, new or popular services like telemedicine, and public health and educational messages.
- Add a site manager: To help manage your Business Profiles, site managers can edit business info and details, manage posts, respond to reviews, post photos and Q&As, and download insights.
- Write a summary: Google Maps may provide a short summary of what your practice offers. If you find any of this information to be incorrect, contact us and we’ll make the changes for you.
- Add a brief description of your business: Include your education, license, awards and other credentials, conditions or procedures you specialize in, or anything else that's helpful for patients to know.
- Set special business hours: For holidays, special events, days with an irregular schedule, or non-persistent closures, you can enter special hours in advance. Your regular hours will remain in place for all other days.
- Create booking links: Offer a way for patients to visit your appointment booking site. Enable patients to request an appointment through Google Forms with Google Workspace. US providers may also review and accept a HIPAA Business Associate Agreement (BAA) with Google and explore Google Meet for telemedicine.
We use many different sources to collect information about what a business offers. If you find the attributes for your practice are incorrect, contact support to address the issue.
- Some attributes, such as “has Wi-Fi” or “Wheelchair accessible,” are editable by the business owner.
- If you're a US healthcare provider, you also have the ability to highlight non-English languages that are supported at your location. Learn more about attributes you can edit.
Tip: If you own or manage a doctor’s profile, you can edit your gender information in Attributes 
Important: We can’t guarantee location information will show up when your business is searched.
Some individual providers are in a group office or clinic, or their practice is in a complex, such as a medical building or facility already listed on Business Profile. In this case, you can request to have this information displayed in your Business Profile.
This feature is useful for individual healthcare providers and practices that don’t display signage on the exterior of the building they occupy.
