Google My Business Additional Terms of Service

Last modified: 10 July 2020

To use Google My Business or any service for Google My Business claimed businesses (the 'Google My Business Services'), you must accept (1) the Google Terms of Service, and (2) these Google My Business Additional Terms of Service (the 'Google My Business Additional Terms'). 

Please read each of these documents carefully. Together, these documents are known as the 'Terms'. They establish what you can expect from us as you use the Google My Business Services, and what we expect from you. 

If these Google My Business Additional Terms conflict with the Google Terms of Service, these Google My Business Additional Terms will govern for the Google My Business Services. 

Age and relationship

You must be above the legal age of majority in your country (or above the age of 18, whichever is higher) to use the Google My Business Services.

In addition, you must be the owner of the entity listed on your business profile (your 'Business Profile') or an authorised representative who is able to bind others on behalf of that entity.

Binding others

You must bind any users that manage or subsequently own your Business Profile to these terms before making them managers or owners.

What we expect from you

You're responsible for the entity listed on your Business Profile, which means that in addition to following the basic rules of conduct in the Google Terms of Service, you must, when using the Google My Business Services:

  • Comply with applicable laws and industry best practices when operating and promoting your entity, including obtaining all applicable licences and approvals.
  • Ensure that your content is correct, up to date and complete.
  • Supply all required disclaimers, warnings and notices (or if you rely on any supplied by Google, ensure their sufficiency for your entity); and
  • Comply with these policies which apply to the Google My Business Services.

Your content

While Google isn't responsible for your Business Profile or the entity listed on your Business Profile, once you've claimed, you understand that we have the right, but not the obligation, to moderate the content that you provide to your Business Profile using Google My Business Services. 

We’re constantly striving to ensure that information in your Business Profile is complete, relevant and up to date, so that the business details displayed on Google are as useful as possible for you and our users. This means that occasionally, we may choose not to display your content (for example, if trusted signals indicate that your content is not accurate), or we may choose to show only an edited version of your content or to show content from an alternative source in place of your content. You can find more information about how Google sources and displays information in local listings here

Licence

This licence covers the basic listing information about your entity that you provide to your Business Profile, if that information is protected by intellectual property rights. 

You give Google a perpetual (which means for as long as that information is protected by intellectual property rights), irrevocable, worldwide, royalty-free and non-exclusive licence to reproduce, adapt, modify, translate, publish, publicly perform, publicly display, distribute and create derivative works of the basic listing information about your entity that you provide to your Business Profile (such as the entity name, location, phone number, category, hours and website). 

You also grant to other users of Google services the right to access and use, including the right to edit, that information as permitted under the applicable Google Terms of Service. 

All other content that you provide to your Business Profile (such as business photos) is licensed to Google under the Google Terms of Service.

Other products/services

You may be provided access to other products/services within your account. These products/services may be subject to their own separate terms and policies, which will be made available to you.

Google access

If you authorise us to do so, we may access your account to help you manage your Business Profile and account.

Access to your content

You'll maintain access to your content in Google My Business Services in accordance with the functionality described here. You can download a copy of your content any time.

Although it’s not a part of these Terms, we encourage you to read our Privacy Policy to better understand how you can update, manage, export and delete your information.

Taking action in case of problems

Before taking action to terminate the Terms, we’ll provide you with no less than 30 days advance notice, if required by applicable law.

Questions or complaints

If you have any questions or complaints regarding Google My Business Services. please visit our Help Centre or you can contact us. If you believe your access to Google My Business Services has been suspended or terminated in error, you can appeal.

Settling disputes

If you're a business user based in the EU or the United Kingdom, you can also apply to resolve a dispute under these Terms with mediation. Find more details about the mediators that we're willing to engage with and instructions about how to request mediation here. Except as required by applicable law, mediation is voluntary and neither you nor Google are obliged to settle disputes through mediation.

Changes to the Terms

If we materially change the Terms, we’ll provide you with no less than 15 days advance notice, if required by applicable law.

Was this helpful?
How can we improve it?

Need more help?

Sign in for additional support options to quickly solve your issue