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Manage your business short name & URL

Important: You can no longer create or edit short names. Short names and URLs that already exist will still work.

When you share your short name, customers can enter the name’s URL in the browser’s address bar to go directly to your Business Profile. For example, customers can search for[yourcustomname]in the address bar to find your business.

Delete your short name

To delete a short name, sign in to Business Profile Manager on your computer.

Report a short name for review

Users and business owners can flag a name for impersonation, offensive speech, fake businesses, spam, or inappropriate content issues.

  1. On your iPhone or iPad, open your Google app or in your browser, go to
  2. Go to the Business Profile you want to flag.
  3. Tap About.
  4. On the right, under “Sharing,” tap Menu Menu and then Report.
  5. From the list, choose the reason for your report.

Tip: This feature isn’t available in Google Maps. 

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