Google My Business guide for hotels

Sign up for Google My Business

This is step 1 of Google My Business setup for hotels.

To get your hotel on Google Search and Maps, you’ll need to register for a Google My Business account.

To register for a Google My Business account, follow the steps below:

  1. Open the Google My Business page. 
  2. In the top right-hand corner, click Manage now.
  3. Sign in to your Google account. If you don’t have a Google Account, create one.
  4. Enter the name of your hotel, and click Next.
    Note: If your hotel appears on Maps, it will appear in a drop-down during sign-up. Then, you can select your hotel from the suggestions that appear as you type. Make sure that you only select the suggestion if all the information matches.
  5. Enter the address of your hotel, and click Next. If your address doesn’t geolocate, you may also be asked to position a marker on the location of your hotel on a map.
  6. Under "Business category", select a business category. Then, click Next.
    Note: You can also create a more specific category if appropriate (e.g. hostel or motel).
  7. Enter a phone number or website URL for your hotel. Then, click Next.
    Note: If you don’t have a website, you can create one using Google My Business once you've set up your account.
  8. To verify your connection to the hotel, click Continue.
  9. Select a verification option.
Note: You must be authorised to manage the listing for the hotel that you’re entering. If you’re not authorised, find the person in your organisation who’s authorised and continue the process. To verify at another time, select "Try a different method", and click Later.

Verify and claim your business

To manage your hotel’s business information, you must verify your hotel’s listing. Learn more about verifying your listing on Google.

How to claim a listing already on Maps

To manage a listing that’s already on Maps, you must request ownership.

How to rebrand your hotel

To rebrand your hotel, you must be eligible to rebrand your business according to the Google My Business guidelines. If your hotel has recently rebranded, you can update your business name by editing your business information.

Your business may be eligible for rebranding if:

  • You make a minor name change to a hotel.
  • You have multiple locations and the business name changes.

If your hotel changes business name but a location hasn’t rebranded or isn’t eligible for a rebrand, you can close the old location. Then you can create a new listing with the new business name.

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