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Get started with a hotel Business Profile

Engage with customers

Known issue: You can't update hotel attributes through the spreadsheet upload. To update hotel attributes, use the API and dashboard. Learn more about Business Profile API.
 This is step 2 of Google Business Profile setup for hotels.

Engage with your customers to build customer loyalty and brand recognition. To start building a stronger relationship with your customers, try the following:

Guidelines to engage with customers

While it’s important to build a relationship with your customers, keep the following guidelines in mind to ensure that you and your customers have the best experience possible.

Report inappropriate reviews

For prohibited and restricted content, review the policy guidelines. If the review in question is in violation with the policy guidelines, follow these steps to flag the review for removal.

Remove outdated photos

If you notice old, inappropriate, or unrelated photos of your hotel that have been posted by other users, flag them for removal.

Guidelines for posts

For guidance on the types of posts available for customers, please refer to our Business Profile posts content policy

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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