Get started with Google My Business for auto dealers

Engage with shoppers and build loyalty

 This is step 4 of Google My Business setup for auto dealers.

Fresh content keeps your potential shoppers engaged and promotes loyalty within your dealership. In addition, engaging content gives your dealership positive brand recognition.

Highlight promotions and deals using posts

Inform your shoppers by publishing posts about your dealership's sales events, new or popular cars, and services. By creating posts, you can place your text, video, or photo content in front of shoppers when they view your dealership listing. 

Customer engagement and brand recognition

Positive customer engagement builds your current and future shopper’s trust in your dealership. This can lead to valuable feedback in customer reviews to steer foot traffic to you. When you reply to reviews, it allows you to build a public relationship with your shoppers. In doing so, we suggest keeping responses courteous, short, and sweet. If you believe a review on your dealership violates posting guidelines, you can report the review to us.

To chat directly with shoppers from your listing, you can turn on direct messaging. Messaging uses text messages to give a responsive avenue for a shopper to contact your dealership. When responding, we suggest that your responses are timely during business hours and that you avoid sensitive content (e.g. credit card number, government identification number, and account information).

To help in managing your day-to-day customer engagement, you can appoint a site manager for your listing. A site manager interacts with customers, publishes posts and photos, and responds to reviews on behalf of your listing.

There are 3 types of users for listings: owners, managers, and site managers. When owners add users, they share management of a listing with multiple people but don't have to share their password. (Google Groups cannot be added as managers or owners of listings.)

Owners: Each listing can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner cannot remove themselves from a listing until they transfer their primary ownership to another user. However, all owners can add other users to share management of a listing without having to share their password.

Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the listing or managing users).

Site managers: Site managers have most of the capabilities of a manager, but don't have access to edit all business information. When signed in to Google My Business, a site manager can request to upgrade to listing manager or owner of a verified listing. The listing owner can approve or deny the request.

To see a summary of the different capabilities of each type of user, view the chart below:

Capability Owner Manager Site manager
Add and remove users checkmark    
Remove Business Profiles checkmark    
Edit all URLs  checkmark checkmark  
Accept all Google updates checkmark checkmark  
Opt in or out of Bookings checkmark checkmark  
Update certain location settings
  • Edit the name, category, or website on
    a location
  • Close a location
  • Create location groups
checkmark checkmark  
Manage Business Profile directly on Search and Maps checkmark checkmark  
Manage Google Ads account links checkmark checkmark  
Use Messaging checkmark checkmark  
Add custom labels to make it easy to find
particular groups of locations
checkmark checkmark  
Edit attributes checkmark checkmark checkmark
Edit food delivery link checkmark checkmark checkmark

Edit some main business info, like hours and 

checkmark checkmark checkmark
Edit phone number checkmark checkmark  
Edit services checkmark checkmark  
Create, manage, and publish posts checkmark checkmark checkmark
Add, delete, and edit cover photos and additional photos checkmark checkmark checkmark
Add, delete, and edit logos checkmark checkmark  
Add, delete, and edit product checkmark checkmark checkmark
Respond to reviews checkmark checkmark checkmark
Download insights checkmark checkmark checkmark


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