Google My Business guide for car dealers

Create fresh, useful information

 This is step 3 of Google My Business setup for auto dealers.

To most effectively represent your dealership to potential shoppers, it’s important to provide current information on your listing. This gives your shoppers all the information that they need to visit your dealership.

Keep current contact information 

The contact information for your dealership should be kept current. If you have separate department information, make sure that this information is current in their respective Google My Business listings (e.g. hours or contact numbers for your sales and service departments).

Regularly upload photos

Photos and videos help shoppers find your dealership across Google. Photos on your dealership listings are uploaded by you and your shoppers. Regularly add media to your listing to promote engagement with your shoppers and boost your ranking in search results.


There are several types of photos that you can add to your business listing:

  • Logo: Help your customers recognise your business on Google. For businesses that have their basic information (phone number, hours, etc.), the Business Profile will highlight the logo.
  • Cover photo: Set a cover photo to the top of the profile that best represents your business. In some instances, this action doesn’t guarantee that the cover photo populates as the first image for your business.
  • Additional photos: Add different photos to highlight features of your business that customers consider when making purchasing decisions. Learn more about business photos.

Give your description a personal touch

When you create your dealership description, make it real, personal and engaging. Your dealership isn’t just a business, it’s your story with potential shoppers. When making your description, you must follow our business description guidelines.

Improve relevance on Google with attributes

Attributes tell your shoppers more about your dealership and what features you offer. When you add relevant and accurate attributes, it helps shoppers find you on Google. Attributes include offerings like 'Has Wi-Fi'. Factual attributes, like acceptable payment types, are directly editable by you. Subjective attributes, like 'Friendly staff', are added based on the opinions of your shoppers.

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