Google My Business guide for car dealers
Manage your dealership on Google
This is step 2 of Google My Business setup for car dealers.
To manage your dealership listing, you must first sign up for Google My Business and verify your listing.
When you add members to your listing, this may help you manage your dealership’s presence on Google. Each of these roles have different capabilities. To add or remove members from your dealership listing, you’ll need to know their name or email address.
There are three types of Google My Business users: owners, managers and site managers.
- Owners: Each listing can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner can't remove themselves from a listing until they transfer their primary ownership to another user. However, all owners can add other users to share management of a listing without having to share their password.
- Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the listing or managing users).
- Site managers: Site managers have most of the capabilities of a manager, but don't have access to edit all business information. When signed in to Google My Business, a site manager can request to upgrade to listing manager or owner of a verified listing. The listing owner can approve or deny the request.
To see a summary of the different capabilities of each type of user, view the chart below:
|Add and remove users|
|Edit all URLs|
|Accept all Google updates|
|Opt in or out of Bookings|
|Update certain location settings
|Manage Google Ads account links|
|Add custom labels to make it easy to find
particular groups of locations
Edit some main business info (e.g. hours and
|Edit phone number|
|Create, manage and publish posts|
|Add, delete and edit cover photos and additional photos|
|Add, delete and edit logos|
|Respond to reviews|
If you’re no longer the owner of the dealership, but you’re the primary owner on Google, you need to transfer ownership to the new dealership owner.