Google My Business guide for car dealers

Manage your dealership on Google

 This is step 2 of Google My Business setup for car dealers.

To manage your dealership listing, you must first sign up for Google My Business and verify your listing.

Manage account access

When you add members to your listing, this may help you manage your dealership’s presence on Google. Each of these roles have different capabilities. To add or remove members from your dealership listing, you’ll need to know their name or email address.

There are three types of Google My Business users: owners, managers and site managers.

  • Owners: Each listing can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner can't remove themselves from a listing until they transfer their primary ownership to another user. However, all owners can add other users to share management of a listing without having to share their password.
  • Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the listing or managing users).
  • Site managers: Site managers have most of the capabilities of a manager, but don't have access to edit all business information.

To see a summary of the different capabilities of each type of user, view the chart below:

Capability Owner Manager Site manager
Add and remove users    
Remove listings    
Edit all URLs  
Edit attributes  
Accept all Google updates   
Opt in or out of Bookings  
Update certain location settings
  • Edit the name, category or website on
    a location
  • Close a location
  • Create location groups
 
Manage Google Ads account links  
Use Messaging  
Add custom labels to make it easy to find
particular groups of locations
 

Edit some main business info (e.g. hours, 
address, phone number)

Create, manage and publish posts, including
posting photos and Q&A
Respond to reviews
Download insights

Transfer ownership of a listing

If you’re no longer the owner of the dealership, but you’re the primary owner on Google, you need to transfer ownership to the new dealership owner

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