Google My Business guide for car dealers

Manage your dealership on Google

 This is step 2 of Google My Business setup for car dealers.

To manage your dealership listing, you must first sign up for Google My Business and verify your listing.

Manage account access

When you add members to your listing, this may help you manage your dealership’s presence on Google. Each of these roles have different capabilities. To add or remove members from your dealership listing, you’ll need to know their name or email address.

There are three types of users for listings: owners, managers and site managers. When owners add users, they share management of a listing with multiple people but don't have to share their password. (Google Groups can't be added as managers or owners of listings.)

Owners: Each listing can have multiple owners, but only one primary owner. Owners and primary owners have the same capabilities, but a primary owner can't remove themselves from a listing until they transfer their primary ownership to another user. However, all owners can add other users to share management of a listing without having to share their password.

Managers: Managers have most of the capabilities of an owner, but don’t have the more sensitive capabilities (e.g. power to remove the listing or managing users).

Site managers: Site managers have most of the capabilities of a manager, but don't have access to edit all business information. When signed in to Google My Business, a site manager can request to upgrade to listing manager or owner of a verified listing. The listing owner can approve or deny the request.

To see a summary of the different capabilities of each type of user, view the chart below:

Capability Owner Manager Site manager
Add and remove users tick    
Remove Business Profiles tick    
Edit all URLs tick tick  
Accept all Google updates tick tick  
Opt in or out of Bookings tick tick  
Update certain location settings
  • Edit the name, category or website on
    a location
  • Close a location
  • Create location groups
tick tick  
Manage Google Ads account links tick tick  
Use Messaging tick tick  
Add custom labels to make it easy to find
particular groups of locations
tick tick  
Edit attributes tick tick tick
Edit food delivery link tick tick tick

Edit some main business info (e.g. hours and

tick tick tick
Edit phone number tick tick  
Edit services tick tick  
Create, manage and publish posts tick tick tick
Add, delete and edit cover photos and additional photos tick tick tick
Add, delete and edit logos tick tick  
Respond to reviews tick tick tick
Download insights tick tick tick

Transfer ownership of a listing

If you’re no longer the owner of the dealership, but you’re the primary owner on Google, you need to transfer ownership to the new dealership owner

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