Google My Business guide for car dealers

Sign up for Google My Business

This is step 1 of Google My Business setup for car dealers.

To own your dealership listing on Google Search and Maps, you need a Google My Business account and then claim your dealership listing. We suggest that before you create your listing, you review your verification options.

Create a Google My Business account

If you don’t own a Google My Business account, create one using the following steps:

  1. On your desktop, open Google My Business.
  2. In the top right, click Start now.
  3. If you already use any Google services, sign in to your Google Account. If you don’t have a Google Account, create an account using your dealership email domain (e.g.
  4. When asked if you serve customers at your business address, choose Yes. Then, click Next.
  5. Enter the name of your dealership, then click Next.
    Note: Business suggestions may appear as you type. You can select your dealership from this list.
  6. Enter the address of your dealership, then click Next. You may be asked to position a location marker for your dealership on a map.
    • If you also serve customers outside your business address, you'll have the option to list your service areas as well.
  7. Choose a business category, then click Next.
    We recommend the categories 'Car dealer' for sales, 'Car service' for servicing and 'Auto parts store' for parts sales.
  8. Enter the primary phone number or website URL for your dealership. If you don’t have a website, you can create a website using your Google My Business account.
  9. Click Continue.
  10. If you’re not authorised to manage the dealership, find the person in your organisation who’s authorised to complete verification. 
    • To verify your connection to the dealership now, select your preferred verification option.
    • To verify at another time, under 'Verify later', click Later. You must verify your dealership listing before you can manage it.
  11. If your dealership listing is already owned by someone else, you’ll need to request ownership of the listing.

Create additional listings

If you want multiple listings for your dealership, like listing for sales, parts or services, repeat the process above using the name of your dealership with the department name. When your listings are verified, contact support to have your service department labelled as within your dealership. There are multiple ways that your listings can be claimed:

  • Create a listing: If your dealership is unlisted and unclaimed on Google, you can create your dealership listing and begin verification.
  • Request ownership of a listing: If your dealership is already listed on Maps, you can claim ownership of your business. 

After you’ve created or claimed your listing, review your verification options. We may ask you to review your information or make any final changes. To verify your listing on a computer follow these steps:

  1. In a browser, sign in to Google My Business.
  2. Select the dealership that you'd like to verify, then click Verify now
  3. Select your preferred verification option and follow the steps provided.
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