You can connect with existing and potential customers through your Business Profile on Google Search and Maps through posts. You can create and share announcements, offers, new or popular items in stock, or event details directly with your customers.
Google may showcase posts that feature events, deals, and specials directly on your Business Profile on mobile. These featured posts may be sourced from your social media channels, like Facebook and Instagram, or from posts you've created on your Business Profile.
Tips:
- This feature is currently available in English for select restaurants and bars in the US, UK, Canada, Australia, and New Zealand.
- When featured posts are available, users will see them in place of reviews on your Business Profile on mobile. Users can still access reviews by tapping your business's star rating or going to the "Reviews" tab.
Benefits
When customers have more access to your business information and updates, they can make better decisions as they browse. This allows you to:
- Directly communicate with your local customers.
- Improve your customer experience with timely information.
- Promote your sales, specials, events, news, and offers.
- Engage with your customers through videos and photos.
How it works
Posts can include text, photos, or videos to promote Business Profiles. They’re visible to users through:
- The “Updates” or “Overview” tabs of the Business Profile on mobile on Search and Maps based on various signals.
- The “From the Owner” section of the Business Profile on your computer on Search and Maps.
- Featured posts that are added directly to your Business Profile on mobile.
Tip: Posts more than 6 months old get archived unless a date range is specified. Learn how to create a post and track its status.
Post types
Important: Posts that include a phone number may be rejected.
Each post type provides your audience with specific details and allows you to add an action button to your post.
- Offers: Provide promotional sales or offers from your business. Offers require a title as well as start and end dates and times. A "View offer" action button is automatically added to the post. You can also include a photo, video, description, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise 20% off large pizzas for a week. Offers appear near the top of the Business Profile on Google Search and Maps. They also appear with all other posts in the "Updates" tab.
- Updates: Provide general information about your business. You can include a photo or video, a description, and an action button. For example, a restaurant can make a post to promote a new menu item.
- Events: Promote an event at your business. Events require a title, start and end dates, and a time. If there aren’t start or end times, then the system will default to 24 hours on the date it's posted. These posts may also include a photo, video, description, and an action button. For example, a bookstore may advertise a local author's book signing or a book club meeting. Events that meet certain criteria may also show on the "Overview" tab of the Business Profile to make them more prominent to customers.
