View Post Insights

Tip: We plan to update the metrics we share to provide the most useful data from Business Profiles. Learn more about Changes to Insights data.

Post Insights help you better understand how your posts perform with potential customers. From the Posts tab, you can view insights for:

  • An individual post
  • All posts from the last week
  • All posts from the last month

See near real-time insights

Information will be shown in near real time. Insights are continually updated as customers interact with your posts. These insights can change as our systems work to get you the most accurate view of customer engagement.

The near real-time data for Posts helps you see how your posts benefit your business. We may adjust the data for Posts Insights retroactively for the past few days to ensure accuracy.

Understand your summary

Your summary shows your views over the last week. If any of the following occurs, your views will not show in the summary:

  • Your posts received no views.
  • You don’t have any posts.

The summary view of Post Insights is available to everyone on the Google My Business desktop, mobile website, and the Google My Business app.

View your summary

The summary provides information on how your posts performed. If you notice an increase or decrease, you can take a closer look by viewing the individual Post Insights. 

  1. In a browser, sign into Google My Business.
  2. On the left, click the “Posts” tab. 
  3. The summary appears in a call-out.


View individual Post Insights

Post Insights displays your number of views and clicks for posts you've published. You can view these insights on your desktop or in the mobile app.


  1. Sign into Google My Business.
  2. If you have multiple locations, open the location you'd like to manage.
  3. In the menu, click Posts.
  4. To view insights, click the post you’re interested in.



 To view insights in the mobile app:
  1. Open the Google My Business app.
  2. Tap More More and then Posts.
  3. To view insights, tap the post you’re interested in.
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