How to make great business posts
When customers find your business on Google, they can see offers, news, and events from your business posts that show on Google Search and Maps. You can use posts to tell customers about:
- Events such as a jazz brunch or an in-store session
- Offers/specials such as sales and discounts
- Product updates such as new merchandise
- Announcements such as “Open late this Saturday” or “Special guests this week!”
A post to your customers on Google should be brief, useful, and inspire action, and photos should be well-lit and in-focus. Here’s a sample post that’s effective:
Mother’s Day special brunch package
Spoil your mom with our unique gift: a special prix fixe, $20 brunch menu — including our famous pecan French toast – and a custom floral arrangement from Soffian Florist. Book now as space is limited!
Here’s what makes the post work well:
- The photo is clear, well-lit, and with good framing
- The headline and writing inspire action: “Mother’s Day special brunch package,” “Spoil your mom”
- The post is brief and includes only necessary details: “special prix fixe $20 brunch menu,” “famous pecan French toast”
- There’s a clear call-to-action: “Book now"
5 keys to writing a post
- Post type: Is your post about an event? An offer or time-sensitive deal? Do you have news to share? Consider what you want your post to do — whether to encourage customers to visit your store, sell something, or announce a new feature.
- Photos: Take a high-resolution photo reinforcing your message so your post will stand out. Photos should be: Simple, direct, and in-focus. Well-lit, with bright, vibrant colors. At a minimum resolution of 720px wide by 540px tall, in JPG or PNG format.
- Title (if your post is an event): Describe your event in 4-5 words. You have 58 characters for your title.
- More details: Be clear about the offer/event. You have up to 1,500 characters for the details of your post, but the ideal length is between 150-300 characters.
- Call to action: Include instructions such as “Buy,” “Book online,” “Learn more,” “Call,” or “Visit."
Sample post examples
Merchant: Mike’s Family Pizzeria
Call to action: “Call now or visit”
Kids eat free this weekend! We love families at Mike’s and to show our appreciation, all kids dining with their families this weekend will eat totally free of charge. Offer applies to kids under age 18, dining in the restaurant this Fri-Sun, April 28-30. Call now to reserve or visit!
Merchant: Linda’s Dog Grooming
Call to action: “Book now”
Get your best friend ready for summer with a complete grooming and paw cleanup for only $50, now through Friday. (Be sure to ask to see our selection of snazzy bandanas — free with any grooming service!) Book now!
Merchant: Tax Pros
Call to action: “Call us”
Last-minute tax clinic
Don’t panic if you’ve left your taxes until the last minute — we’re happy to help you during our dedicated clinics. Book a 15-minute slot, beginning at 7:30 AM on April 10 through 7:30 PM on April 14, and our expert accountants will get you going in the right direction, advising on the appropriate forms, deductions and special circumstances. Call us for a free quote.
Merchant: Om Studio and Spa
Call to action: "Book now"
Get Zen with our 30-day challenge
Pack that mat to hit the floor with fellow yogis every day in July. Our month-long challenge will bring a new energy and discipline to your practice, and all abilities are welcome. Registration opens June 10; classes start July 1. Spaces are limited so book online now. Join us and enjoy the “ommmm.”
Merchant: The Down Under
Call to action: “Get your tickets”
We just released 100 extra tickets for tonight’s Rock Showcase, featuring the best of the local scene’s up-and-coming acts. Epic guitar solos probable, moshing encouraged. (The Down Under’s Rock Showcase is a 21+ event.) Get your tickets now!
- Be precise: What are the 3 things your customer needs to know? What do you want them to remember, for how much, and when?
“Happy Hour! Half-price milkshakes from 5-6 PM every Friday.”
- Be personal: Show what your business values:
“We love families at Mike’s and to show our appreciation, kids eat free this weekend!”
- Tell your customers what they can do. Are you selling a product? Tell them how they can buy.
“Tickets range from $60-$160, and are available for purchase at the front desk starting at 12 PM EST today.”
- Highlight what makes your business, product, or offer unique. Large selection? Free shipping? Tell people:
"Free shipping on orders over $50.”
- Be timely — use a key selling point or popular item as the hook for your post:
“Spring is here. All flip flops now 30% off.”
- Be sure to include any redemption instructions, unique codes, or restrictions on offers or sales:
"$10 off purchase of $50 or more. 50% off select women’s clothing."
- Use abbreviations for days and months, and don’t use periods, to allow more space for your post:
Jan, Feb, Mar... Mon, Tue, Wed...
- Abbreviate hours in this way:
9 AM, 5 PM, 12 PM, 12 AM
Writing a post: What not to do
- Don’t use commercial slang:
“BOGO: 50% off men’s sneakers.”
- Don’t use excessive exclamation marks or all caps:
“Crazy SALE today!!!”
- Don’t include more than one theme or offer in one communication:
“Half price coffee and tea from 3-6 PM on Fridays, and buy 6, get one free donut on weekdays.”
- Don’t craft a deal with too many exclusions:
“10% off new seasonal sandwiches. Not valid on lunch specials.”