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About advanced verification

Google wants to provide useful and comprehensive local listings to people when they search for businesses. Unfortunately, we’ve identified a number of fraudulent local service businesses, including locksmiths and plumbers, who use false identities on Google. 

To help reduce fraud and improve the overall experience for you and your customers, we’re now asking businesses to pass an advanced verification process. Just answer a few questions about your business, then expect an email from Google within one week. 

After passing advanced verification, your business listing will continue to be eligible to appear on Google Maps and the Knowledge Panel.
 

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