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View insights for your business listing

Insights give you an inside look at how people find your business listing on the web. Because many customers find businesses on Google Search and Maps, insights focus on how customers use Search and Maps to find your listing, and what they do once they find it. You can get insights for individual listings or in bulk.

Access insights for individual listings

Desktop

To access insights for individual listings:
  1. Sign in to Google My Business.
  2. Make sure you’re using card view . If you’re viewing your listings as a list instead of cards, switch to card view by clicking the cards icon on the right side above your pages.
  3. If you manage more than one location in your account, click the location whose insights you want to view.
  4. Click Insights from the menu on the left side of the page.

Mobile

To access insights for individual listings:
  1. Open the Google My Business app.
  2. Tap the  menu icon > Insights.

You’ll also see a summary of your listing’s insights from your Google My Business dashboard.

Access insights in bulk

You can download insights for multiple listings in bulk to a spreadsheet. It’s an easy way to see how the online presences of different chain locations are performing on Google Search and Maps.

To download a bulk insights report:

  1. Select the listings for which you’d like to download a bulk insights report. Make sure that they’re all verified, as insights are only available for verified listings. Learn more about verification
  2. To download insights for all of your listings, click Download insights above the list of your locations. (To download a report for a subset of your listings, either select the listings you want to include in the report, or filter your list view. Then, click Download insights.)
  3. In the screen that appears, click Get report next to the report you want.
  4. Select the timeframe for your insights data, then click Download in the bottom right corner of the screen.
  5. Your report will begin downloading automatically in a new tab. The download may take a moment. Once it’s finished downloading, you can close the screen.

Labels for each type of insight in the report are explained below.

You may see “***” in the “Name” or “Address” columns of your bulk insights spreadsheet. These listings aren’t yet enabled for download. Learn how to enable listings for download

Understand insights

Insights consists of six sections, each of which gives you a different way to understand how customers interact with your listing:

How customers find your listing

This section shows how many customers found you in a “Direct” search (they searched for your business name or address) versus a “Discovery” search (they searched for a category, product, or service that you offer, and your listing appeared). For example, if you manage an Italian restaurant called “Italy’s Best”, a customer might find you via a Direct search by searching for “Italy’s Best restaurant” on Google Maps. The same customer might find you via a Discovery search by searching for “Italian dinner nearby” on Google Search. Click or tap the chart to see the percentage of all customers that found you via each method.

These sections have the following labels in bulk insights reports:

  • Total searches
  • Direct searches
  • Discovery searches
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Where customers find you on Google

This section shows how many customers found you via Google Search or Google Maps. Beside “Listing on Search” and “Listing on Maps”, you’ll see the number of views your listing received from each product in the timeframe you’ve selected. ("Views" are like "impressions" on other analytics platforms.) To see how many people found you on a particular product on a particular day, place your cursor over the appropriate segment of the graph on the day you’re interested in.

Click the check boxes to the right of the graph to turn off segments so you can isolate particular data points that you’re interested in. For example, you might want to look only at how discovery via Google Maps changed over time. To do so, click the box beside “Listing on Search” to temporarily remove the Search segment from the graph and only look at referrals from Maps.

These sections have the following labels in bulk insights reports:

  • Total views
  • Search views
  • Maps views
     

Customer actions

This section shows what customers did once they found your listing on Google. “Total actions” gives the total of the following types of actions that customers took on your listing:

  • Visit your website
  • Request directions
  • Call you
  • View photos

To see how many people took a particular action on a particular day, place your cursor over the appropriate segment of the graph on the day you’re interested in. Click the check boxes to the right of the graph to turn off segments, so you can isolate particular data points that you’re interested in.

These sections have the following labels in bulk insights reports:

  • Total actions
  • Website actions
  • Directions actions
  • Phone call actions
     

Driving directions requests

This section shows where on the map people request directions to your business. You’ll see your location pinned on the map, and a map that shows the most popular places from which people ask Google Maps for directions to your address. You may also see the total number of requests broken down by city or neighborhood.

On the map, you can toggle between the Map and Satellite views, and zoom in and out on the map using the + and - icons on the bottom-right corner.

Phone calls

This section shows when and how often customers called your business via your listing on Google. At the top of the section, “Total calls” gives the total number of phone calls in the timeframe you’ve selected.

In the graph, you can choose to view trends in customer phone calls by either “Day of week” or “Time of day”. The graph will show when customers are most likely to call your business after viewing your business listing on Google.

You can adjust the timeframe for the data in any of the sections. In the top right corner of the each section, you’ll see “Last 30 days” if you haven’t selected a different option. To change the timeframe, click or tap “Last 30 days”, then select from the other two options: “Last 7 days” and “Last 90 days”.

Photos

This section shows the number of photos associated with your listing and how often they’re viewed compared to photos of businesses similar to yours. The “Photo views” graph shows the number of times your photos have been viewed by Google users, and the “Photo quantity” graph shows the number of photos uploaded by you. 

The dropdown menu in the top left corner lets you adjust the timeframe and see data from the last 7, 30, or 90 days. Hovering over a specific day on the graph shows you data for that day only. 

The lines on the graphs compare your photo data with photo data for businesses similar to yours. For example, if you manage a restaurant, your business would be compared to other restaurants in your area. You may not see this information if there aren’t enough businesses like yours nearby. On the right side of the graph you’ll see the total number of photos based on the data points you’ve selected.

These sections have the following labels in bulk insights reports:

  • Total owner photos
  • Owner photo views
  • Total customer photos
  • Customer photo views
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