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How to manage requests to link your Business Profile

If someone wants to advertise your business location or product on Google, they can request to link your Business Profile to their advertising accounts. They can link to your:

  • Google Ads account to advertise your locations with location extensions.
    • Important: If you link to a Google Ads account, any Merchant Center accounts that are linked to the Google Ads account can view your locations.
  • Merchant Center account to show your local products on Google.

When someone's advertising account is linked to your Business Profile, they can find and advertise your locations. They can’t edit your business information. An account can be linked to all locations or to a single business group.

Manage requests to link your business profile

Review link requests

  1. On your computer, sign in to Google My Business.
  2. Click the Linked accounts tab.
  3. Under Requests, scroll to the request you'd like to review. 
    • You’ll find the requester’s email address that you can use if you want to contact them directly.
  4. Click Approve or Decline.

Unlink an account

You can unlink an advertising account to stop your business location from being advertised. Before you unlink an advertising account, consult with the person who updates the account.

  1. On your computer, sign in to Google My Business.
  2. Click the Linked accounts tab.
  3. Under Linked accounts, scroll to the account you'd like to unlink.
  4. Click Unlink.
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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Please note: This service can not support troubleshooting requests including Google My Business verification or suspension, nor Google Ads billing.

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