How to use the Business Profile APIs

The Business Profile APIs are designed for developers who represent large, tech-savvy businesses and third parties. Developers who want to write applications to manage Business Profile data should sign up for the Business Profile APIs.

The Business Profile APIs let developers build applications that interact directly with their business location info on the Business Profile server. With these applications, chains and third parties can more efficiently manage their large or complex Business Profile accounts.

Use cases for the Business Profile APIs

Important: You can't update hotel attributes through the spreadsheet upload. To update hotel attributes, use the My Business Lodging API and dashboard. Learn more about the My Business Lodging API.

You must have technical experience and coding knowledge to effectively use the Business Profile APIs. The APIs can help you manage your Business Profiles at scale. For example, you can:

  • Edit location info.
  • Read and respond to customer reviews and questions.
  • Update menu details like photos, descriptions, and prices.
  • Find insights for locations.
  • Subscribe to push notifications for new customer reviews.
  • Create and update posts.
  • Add photos and find customer photos and videos.
  • Invite and remove managers.
  • Manage service-area businesses.
  • Get verification on third-party platforms.
  • Determine whether a location already exists and is claimed.
  • Create user groups and location groups.

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