This article explains the verification policies for Google My Business and the Trusted Verifier app.Expand all Collapse all
Only the business owner can claim or verify their business.
Do not create or verify a Google My Business listing unless you own the business. Instead, have the business owner complete the sign-up process, then proceed with verifying their listing.
If a business owner wants to verify more than 10 locations of one business, they should follow our bulk verification process instead of using Trusted Verifier. Learn more about bulk verification.
Only verify the business where you're physically present, except at events. For verifications at events, you can verify up to 10 listings per owner/person that provides the required documents for each of those listings.
We recommend that you read our guidelines for local businesses to make sure that you’re verifying an eligible business. Following these guidelines helps avoid common problems, including changes to the business’ information or removal of the business information from Google.
The Trusted Verifier verification option appears for all eligible businesses. For ineligible businesses, the verification option appears dimmed.
While we try to limit the number of situations in which the Trusted Verifier option is ineligible, we can’t indicate why Trusted Verifier is ineligible in any particular case. Certain business categories, like locksmiths and plumbers, are currently ineligible for the Trusted Verifier method.
Business owners should bring one or more of the following documents to an event to be eligible for verification with Trusted Verifier:
- Utility bills
- Tax letters
- Business registration certificates
All documents must be original and include the business' name, address, and category (if possible). Copies of documents are not acceptable. A business card isn’t sufficient for verification with the Trusted Verifier app.
It’s the Trusted Verifier's responsibility to become familiar with the types of documents they'll verify.
Do not verify a business without the required documentation. The business owner can request verification through one of the other verification methods.