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How to set special hours

Manage your business

When your hours of operation change for a brief period of time, like for a special event, you can set Special hours so that your regular hours don't change.

Important: Special hours can only be entered if you've already provided regular hours.

How it works

You can set special hours if your business temporarily adjusts its hours of operation or remains closed for up to 6 days in a row.

When necessary, you can schedule special business hours for:

  • Holidays
  • Special events
  • Other exceptional circumstances
It's a good idea to confirm your hours for official holidays, even if they’re the same as your regular hours. This makes it clear to customers that your holiday hours are accurate.

Other operation changes

Set Special hours

  1. On your computer, sign in to to manage your Business Profile.
    • If you have multiple locations, open the location you'd like to update.
  2. Click Info and then Special hours.
    Tip: To find this section, you must set regular hours first.
  3. To set the hours for an upcoming holiday, click Confirm hours
  4. To choose a different date, click Add new date.
  5. Enter the opening and closing times for that day. 
    • If the location is closed all day, select Closed.
    • If you're open 24 hours, click Opens at and then 24 hours.
    • If you close after midnight, set the hours to extend the next day.
    • To add another row of hours, click Add hours.
  6. After all special hours are set, click Apply.
For 2 sets of special hours on the same day, enter them in separate rows. For example, if your business opens in the morning, closes for lunch, and reopens in the afternoon, enter these special hours in two rows.
Set Special hours through spreadsheet
  1. In your bulk upload spreadsheet, locate the “Special hours” column.
  2. Enter the affected days and their special hours with “x” to designate an all-day closure. 
    • For example:
      • 24-hour format: YYYY-MM-DD: HH:MM-HH:MM
      • AM or PM format: YYYY-MM-DD: HH:MM AM-HH:MM PM
  3. Save and import your spreadsheet. Your special hours will appear to customers on Google only for the designated days.

If you only add Special hours to existing businesses, you can include only the store code and special hours columns on the spreadsheet. If you include empty columns or columns with headings but no information beneath them, existing information for those columns will be erased. If you add a new business, you’ll be alerted that you’re missing required column headings.

Tip: Separate each set of hours with a comma. To enter multiple sets of opening hours in one day, separate the sets into 2 entries with a comma. Learn how to format hours.

  • For example, the following represents hours for a business that’s open for 2 distinct periods on December 26, 2015:
    2015-11-26: x, 2015-12-25: x, 2015-12-26: 10:00-16:00, 2015-12-26: 17:00-18:00, 2016-1-1: 00:00-00:00
Set hours that extend into the next day
Important: A set of special hours can't exceed 24 hours.

If a set of Special hours extends through midnight and up to or past noon the next day, break the hours into multiple sets: 

  • One set that runs until the end of the first day
  • One set that begins at midnight of the second day 

For example, if your business is open from 7:00 PM until 5:00 PM the next day, enter your hours as follows:

  • 2015-11-26: 19:00-00:00, 2015-11-27: 00:00-17:00

In this case, your regular hours for the second day are ignored in favor of the special hours. If you want to keep any of the next day's hours, include them again in your list of special hours, such as:

  • 2015-11-27: 20:00-22:00
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