Sign up and verify your business

Sign up & review your business information

Sign up for a Business Profile on Google

Important: When you register a new business, there might be a Business Profile for an old business at the same location. Do not try to claim it. Instead, suggest an edit to have it marked as closed. Then, you can create a new profile for your business.

  1. On your computer, sign in to manage your Business Profile.
  2. Sign in to your Google Account, or create one. Then, click Next.
    • Sign up with your business email domain since this account will be for your chain. Enter the name of your business or chain. If you have a chain, you can also select it from the suggestions that display as you type.
  3. Enter your business’ or chain’s address. Then, click Next.
    • You may also be asked to position a marker on the location of your business or chain’s branch on a map. If your business doesn’t have a physical location but operates within a service area, you can list the area instead. Then, click Next
  4. Choose how your business will display on Google Maps.
  5. If you serve customers at your business address:
    1. Enter your business address.
    2. Click Next. If you also serve customers outside your business address, you'll have the option to list your service areas as well.
  6. If you don't serve customers at your business address:
    1. Enter your business address.
    2. At the bottom, click I deliver goods and services to my customers and then Next.
    3. List your service areas, then click Next.
  7. Search for and select a business category. Then, click Next.
  8. Enter a phone number or website URL, then click Finish.
  9. You'll also have the option to create a website based on your information. It’s recommended that you provide the individual phone number or store page for each location, rather than a single centralised call centre.
  10. Select a verification option. It's recommended that you review your information before you request verification.
    • To verify now, at the top, find the red banner and click Verify now.
    • To verify later, click Verify later and then Later.
    • If you’re not authorised to manage the Business Profile for the chain, find the person in your organisation who’s authorised and continue the process.

Review your business information

Make sure that you confirm that your business information is correct. When you verify your business information, it means all your information is ready for customers to find across Google.

To edit incorrect information, follow these steps:

  1. When you sign up for Business Profile, during the verification step,  click Verify later and then Later.
    • If you manage more than one profile, on the left, open the Menu and click Manage businesses. Then, select the profile that you want to edit.
  2. On the left, click Menu and then Info.
  3. Next to each section that you want to change, click Edit Edit. Then, enter your business information.
  4. Click Apply.

Now that you either claimed or created your Business Profile, it’s time to verify your Business Profile. After you verify, your business information will be eligible to display across Google.

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