Sign up and verify your business

Verify your business

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Ensure the accuracy of your business information across Google with verification.

Verification protects you from anyone who might try to pose as a representative of your business. You must verify your business before you can edit your business information on Google products.

Begin verification

Most businesses are verified by mail with a verification postcard from Google.

Tip: Some businesses can be verified by phone, text, or email or through the Google Search Console. If you find any of these options, follow the directions on the page and skip the instructions in this guide. Learn more about verification.

If you sign up for Google My Business and continue directly to verification: 

  1. If your business information is correct, at the top of the page, click Mail
    • Do not click Verify later.
  2. Enter the name of the person the verification postcard should be mailed to, or you can leave it blank. We’ll send it to the address you provided for your business.
  3. Click Send postcard.

If you signed up for Google My Business but didn’t start the verification process:

  1. Sign in to google.com/business
  2. In your Google My Business dashboard, at the top right, click Verify now .
  3. If your business information is correct, at the top of the page, click Mail
    • Do not click Verify later.
  4. Enter the name of the person the verification postcard should be mailed to, or you can leave it blank. We’ll send it to the address you provided for your business.
  5. Click Send postcard.

Wait for your postcard

Important: Due to COVID-19, you may experience delays in getting your postcard.

Most postcards arrive within 14 days. The postcard includes a unique verification code that you must enter in Google My Business to confirm that your business is located at the listed address.

While you wait, you can prepare for online success:

  • Visit your business website as if you’re a customer who found it through Google Search or Maps. Take time to enhance your site and update any incorrect information.
  • Take pictures of your business and the products and services it provides. These photos make great additions to your Google My Business profile. You can even take customers inside your space with Street View.

Complete verification

After you get your verification postcard:

  1. Sign in to google.com/business
  2. Verify your business in one of the following ways:
    • Under “Verification needed,” click Verify now.
    • Or, in the left menu, click Verify location
  3. Follow the instructions to enter the verification code from your postcard.

Congratulations, you’re now verified and ready to edit your business information, respond to reviews, and add photos.

It may take a few weeks for your business information to display across Google. Once your info is live, you can check out your Business Profile. Search for your business name and city in Google Search or Maps and view your results. Keep in mind that search results vary for many reasons. Results displayed for you may not be the same for someone else. Learn how Google ranks local results.

Related resources

For more information, read the next guide in our series to learn how to improve your business information online. 

Start the next guide
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