Local business links

Your Business Profile can include two types of links that make it easier for customers to learn more about your business or take action directly from your profile on Google Maps or Search. 

You can add a single link that helps customers: 

  • Check a menu.
  • Learn more about COVID-19 related information.
  • Review a list of services (such as telemedicine or virtual).

You can also add up to 10 links per category. Links can help customers:

  • Book an appointment.
  • Make a reservation.
  • Place a food order.
  • Place a shopping order.

Tip: Links to certain third-party booking services might automatically appear on Business Profiles. These links can’t be edited in Business Profile. Learn how to remove third-party links

Add links to your Business Profile

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Edit profile.
  3. Select the transaction type that you want to add a link to, such as Booking, Food Ordering or Pick-up and delivery.
  4. Select Add link.
    • If you already have links on your Business Profile, select Add another link.
  5. Enter the URL that you want to link to the button.
  6. Select Save.

Edit links on your Business Profile

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Edit profile.
  3. Select the transaction type, such as Booking, Food Ordering or Pick-up and delivery.
    • For Food Ordering, you can choose to offer pick-up and/or delivery. 
  4. To edit a link, next to the link that you'd like to change, select Edit.
  5. Change the URL and select Save.

Set your preferred link

If you have more than one link on your profile, you can set a preferred link at the top of your links as 'Business preferred'.

  1. Go to your Business Profile. Learn how to find your profile.
  2. Select Edit profile.
  3. Select the transaction type, such as Booking or Pick-up and delivery.
  4. Select Set preferred link.
  5. Select the link that you want to be your preferred link.
  6. Select Save.
Understand retail & shopping links

If you manage retail or shopping locations in the US, you can provide your business links on your Business Profile. To add links, go to the Info tab in Business Profile Manager. Local business links aren't available via the Business Profile API or spreadsheet upload.

Third-party ordering services and businesses who offer shopping actions must also adhere to these policies:

  • Place Action links must lead to a dedicated landing page with the shop’s location pre-selected for ordering (for businesses with multiple shop locations).
  • For delivery-only experiences, if the customer can’t specify a specific location in the order flow, then the postcode and brand of the shop location must be pre-selected in the landing experience.

Adherence to this policy is proactively monitored on a regular basis. Violation of the policy can result in removal of all place action links provided by the platform provider.

Remove third-party links

Important: You can’t edit or remove third-party links in Business Profile directly. 

To provide services for local businesses, Google works with select third-party providers. These links lead to the website of the third-party provider. From the third-party website, a customer can take actions such as 'place an order' or 'make an appointment or reservation'.

Links to certain services can appear automatically with your Business Profile on Google Search and Maps. Third-party providers, who state that they have authorised relationships with your businesses, provide and update these links automatically.

Important: If you turn off the 'Order Online' button for restaurants in Australia, Brazil, Germany, India and the United States, it also turns off any 'Place an order' links that you or third-party providers added.

To remove or fix a link in your profile: 

  1. Contact the third-party provider’s support team or technical contact. 
  2. Request that they remove or edit your data from the information that they send Google. 
  3. If the link violates our policies and you can't reach the third-party provider, you can contact Business Profile support.

Tip: To learn about the 'Order Online' button specifically, read about online orders on Google through a provider and how to opt out.

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