Local business links

Your Business Profile can include 2 types of links that make it easier for customers to learn more about your business. They can also take action directly from your profile on Google Maps or Search. 

You can add a single link that helps customers: 

  • Check a menu.
  • Learn more about COVID-19 related information.
  • Review a list of services (such as telemedicine or virtual).

You can also add up to 10 links per category. Links can help customers:

  • Book an appointment.
  • Make a reservation.
  • Place a food order.
  • Place a shopping order.

Tip: Links to certain third-party booking services might automatically appear on Business Profiles. These links can’t be edited in Business Profile. Learn how to remove third-party links

Add links to your Business Profile

  1. Sign in to the Google Account you used to sign up for Google Business Profile.
  2. To find your Business Profile, search on Google for your exact business name. You can also search for “my business.”
  3. In the menu above the search results, click Edit profile.
  4. Click the transaction type that you want to add a link to, such as Booking, Food ordering, or Pickup and delivery.
  5. Click Add link.
    • If you already have links on your Business Profile, click Add another link.
  6. Enter the URL that you want to link to the button.
  7. Click Save.

Edit links on your Business Profile

  1. Sign in to the Google Account you used to sign up for Google Business Profile.
  2. To find your Business Profile, search on Google for your exact business name. You can also search for “my business.”
  3. In the menu above the search results, click Edit profile.
  4. Click the transaction type, such as Booking, Food ordering, or Pickup and delivery.
  5. To edit a link, next to the link you’d like to change, click Edit Edit.
  6. Change the URL and click Save.

Set your preferred link

If you have more than one link on your profile, you can set a preferred link at the top of your links as “Business preferred.”

  1. Sign in to the Google Account you used to sign up for Google Business Profile.
  2. To find your Business Profile, search on Google for your exact business name. You can also search for “my business.”
  3. In the menu above the search results, click Edit profile.
  4. Click the transaction type, such as Booking or Pickup and delivery.
    • You can also set food ordering as a preferred link under the "Info" tab in Business Profile Manager.
  5. Click Set preferred link.
  6. Select the link that you want to be your preferred link.
  7. Click Save.
Understand retail & shopping links

If you manage retail or shopping locations in the U.S., you can provide your business links on your Business Profile. To add links, go to the Info tab in Business Profile Manager. Local business links are not available via the Business Profile API or spreadsheet upload.

Third-party ordering services and businesses who offer shopping actions must also adhere to these policies:

  • Place Action links must lead to a dedicated landing page with the store’s location pre-selected for ordering (for businesses with multiple store locations).
  • For delivery-only experiences, if the customer can’t specify a specific location in the order flow, then the zip code and brand of the store location must be pre-selected in the landing experience.

Adherence to this policy is proactively monitored on a regular basis. Violation of the policy can result in removal of all Place Action links provided by the platform provider.

Remove third-party links

Important: You can’t edit or remove third-party links in Business Profile directly. 

To provide services for local businesses, Google works with select third-party providers. These links lead to the website of the third-party provider. From the third-party website, a customer can take actions such as “place an order” or “make an appointment or reservation.”

Links to certain services can appear automatically with your Business Profile on Google Search and Maps. Third-party providers, who state they have authorized relationships with your businesses, provide and update these links automatically.

Important: If you turn off the "Order Online" button for restaurants in Australia, Brazil, Germany, India, and the United States, it also turns off any "Place an order" links that you or third-party providers added.

To remove or fix a link in your profile: 

  1. Contact the third-party provider’s support team or technical contact. 
  2. Request that they remove or edit your data from the information they send Google. 
  3. If the link violates our policies and you can't reach the third-party provider, you can contact Business Profile support.

Tip: To learn about the “Order Online” button specifically, read about online orders on Google through a provider and how to opt out.

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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